Renowned chef Neil Rankin asked us to brand his new food concept – a vegan meat alternative using fermented vegetables. Creatively, the surging vegan market has become rather timid with few brands pushing the boundaries of visual communication. We approached from the unusual angle of weird science and coined the term 'Analog Food'. Borrowing from kitsch science movies we challenged existing perception through fun and creativity while remaining rooted in informative fact.

COPYWRITING / DIGITAL / identity / illustration / PACKAGING / print / food and drink