Skate Jam was a series of promotional events held at popular skateboard venues across the country under Nando’s ‘xPERimental’ urban activities brand. We deliberately gave all supporting material a hand-made, gritty, street style to evoke the characteristics of a fanzine. The grainy monochrome treatment was applied to everything from the website and promotional adverts to ramp decals and give-away t-shirts. Every event was a sell-out success.

copywriting / digital / identity / illustration / print / events / food and drink